How to Buy Jewelry Online

If everything from decadent red velvet cupcakes to toilet paper can be delivered to your doorstep with a digital click, why not a Pave Diamond Eternity Wedding Band? Or a Shining Emerald Heart Pendant?

Although traditionalists may prefer shopping for jewelry in person, the trend is quickly shifting to buying jewelry online. Although online jewelry currently accounts for only a fraction (4%-5%) of the $257 billion global jewelry market, Research and Markets estimates that it will grow at a much faster rate than traditional jewelry sales, capturing 10% of the market by 2020.

The new popularity of buying jewelry online and rise in number of reputable online jewelry stores eliminates the need to wait for that rare free Saturday to drive to a jewelry store. Buying jewelry online offers unparalleled convenience, allowing you to easily ask friends for advice, compare different items, prices, and sellers, and—perhaps best of all—avoid having to proffer a sheepishly stammered, “just browsing.”

The high cost of jewelry may make traditional shoppers wary of shopping for jewelry online, but steps can be taken to ensure your investment while granting peace of mind.

How To Assess An Online Jeweler


Taking the time to see if the online jewelry store offers lifetime warranties and being informed on its return and repair policies are important steps in shopping for jewelry online.

Four Mine is committed to creating the highest quality jewelry that lasts a lifetime. We offer a lifetime warranty against manufacturing defects and will replace any diamonds under 0.10ct that are broken or lost during everyday wear and tear. While we do not cover damage, loss or theft, we are happy to offer repair services with fees based on the repair requirements.

We are also happy to offer complimentary insured shipping on all orders within the United States. If you need to return your jewelry, we also offer a cost-free and hassle-free return policy. If you wish to return your ring for any reason within 30 days, we will provide you a refund or exchange, no questions asked. 

In addition to knowing the policies of your online jewelry store, take the time to consider certifications and appraisals when purchasing jewelry online.

Certified diamonds come with a diamond certificate, a document that describes the most important features of the stone as determined by a reputable third party gem laboratory. Diamond certification provides a standardized way to compare diamond attributes, ensuring that customers are receiving exactly what they paid for. Certified diamonds provide peace of mind because the eliminate the need to blindly trust the seller, instead relying on a reputable third party.

While there are several labs that provide diamond certification, the GIA is popularly recognized as the global industry standard. With inconsistencies and questionable practices seen in non-GIA labs, the price difference between GIA diamonds and non-GIA diamonds can range from 15% to 25%. GIA certificates carry a premium because they are the industry's safest, most consistent, and strictest evaluation of a diamond's characteristics. For this reason, Four Mine only carries GIA certified diamonds in order to preserve the utmost standard of consistency and transparency.

In addition to certification of your online jewelry, appraisals can be crucial when purchasing jewelry online. Jewelry appraisals ascertain the retail value of your jewelry and are necessary to have your online jewelry insured against loss, theft, or damage. For an additional fee of $60, Four Mine can have your jewelry appraised by a third-party lab and include the original appraisal documents with your order.

Keep in mind that certificates and appraisals are two different ways to ensure the quality of your online jewelry. A certificate documents the key qualities and characteristics of your online jewelry while an appraisal determines a monetary value for your jewelry.

While you may have done extensive research on the online jewelry, have you researched the online jewelry store itself? How long has the online jewelry store been in business? Are you able to easily contact the seller? How is their standing with third party sources or previous buyers? For many customers, being able to trust the online jewelry store is as crucial as trusting the jewelry itself.

In essence, take the time to do your homework. With just a bit of research, you can quickly become an expert on how to buy jewelry online. Online jewelry shopping may seem daunting, but the great advantage of shopping for jewelry online is the time it provides for thorough research. After all, an informed shopper is a happy shopper.

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